The Journal of Financial Advertising & Marketing & Financialadvertising.com

The Journal of Financial Advertising & Marketing-- Quarterly, The Wreaks Media Group publishes the printed periodical The Journal of Financial Advertising & Marketing (JFAM). Written for senior marketers at major financial institutions and their agencies, JFAM has a circulation of 2500. To subscribe email: subscribe@financialadvertising.com or call 212-752-0151. In addition, WMD publishes original research, opinion and content on its site, financialadvertising.com. The Financial Marketers' Alliance Network (FMA) The Wreaks Media Group owns and manages “The FMA Network,” a network of over 1100 financial marketing professionals worldwide. The group is connected through numerous events, seminars and roundtables and “The JFAM Pulse,” an e-newsletter focused on financial marketing topics and opinions. For information on joining the FMA, email: FMA@financialadvertising.com WMG produces numerous thought leadership events in financial services marketing each year, including The JFAM Financial Marketing Summit: EAST in Manchester, Vermont, The JFAM Financial Marketing Summit: WEST in La Jolla, CA, JFAM: Live! in New York City and The JFAM Media Strategy Awards, also held in New York City. The company regularly hosts breakfasts and roundtables in New York, Chicago, Boston, San Francisco and London called the Financial Marketers Alliance. For a list of senior financial marketer events, email: FMA@financialadvertising.com In 2005, Wreaks created “The JFAM Media Strategy Awards” to honor excellence in financial media strategy. Now in its third year of production, award show receives entries from the world’s top financial brands, including (list). Specialties: Bill Wreaks is President and CEO of The Wreaks Media Group, a privately held publishing and consulting company focused on financial marketing, advertising and media issues. About JFAM Founder, Bill Wreaks Bill Wreaks is President and CEO of The Wreaks Media Group, a privately held publishing and consulting company focused on financial marketing, advertising and media issues. He is also Chief Analyst of The Journal of Financial Advertising & Marketing. Both Wreaks’ career and company have been devoted to raising the bar of excellence in financial services marketing. Based in New York, the company hosts numerous events each year around financial marketing-related topics. The company is separated into three distinct areas: The Journal of Financial Advertising & Marketing, The Financial Marketers’ Alliance and The Gramercy Institute. WMG clients include: The Association of Certified Accounts (AICPA), Bloomberg Media, Compete, Inc., Competitrack, Conde Nast, Corporate Insight, Inc., CNBC, Crain’s, Doremus, Dow Jones, The Deal, Financial Times, Google, Inc., Guideline, Inc., The International Herald Tribune, Investor’s Business Daily, Journal of Accountancy, Microsoft Digital Advertising Solutions, New York Times, The New Yorker, The Nikkei America, Pearson Publishing, Pensions & Investments, TargetCast tcm, Vibrant Media, Yahoo! Yellow Pages Association, The Wall Street Journal Interactive and others. In addition, WMD publishes original research, opinion and content on its site, financialadvertising.com. The Financial Marketers’ Alliance (FMA) The Wreaks Media Group directs The Financial Marketers’ Alliance (FMA), a network of over 700 financial marketing professionals worldwide. The group is connected through numerous events, seminars and roundtables, financialadvertising.com and “The JFAM Pulse,” an e-newsletter focused on financial marketing topics and opinions. The FMA site is found at www.financialmarketer.com. WMG produces numerous thought leadership events in financial services marketing each year, including The JFAM Financial Marketing Summit: EAST in Manchester, Vermont, The JFAM Financial Marketing Summit: WEST in Torrey Pines, CA, JFAM: Live! Financial Marketing Conference in New York City and The JFAM Media Strategy Awards, also held in New York City. The FMA regularly hosts breakfasts and roundtables in New York, Chicago, San Francisco and London. In 2005, The Financial Marketers’ Alliance established “The JFAM Media Strategy Awards” to honor excellence in financial media strategy. Now in its third year of production, this award show receives dozens of entry submissions from the world’s top financial brands each year. Recent winners include Citibank Direct, E*TRADE Financial, TIAA-CREF, Visa, ING Direct, Ameriprise Financial, AXA Equitable, Charles Schwab & Co., and Credit Suisse. Sponsors include Financial Times, Conde Nast and Microsoft Digital Advertising Solutions and Google, Inc. The Gramercy Institute In 2005, Wreaks Media Group launched a research and consulting division. “The Gramercy Institute,” has completed financial marketing research projects for companies such as Yahoo!, the Financial Times, Microsoft Digital Advertising Solutions and The New York Times. Gramercy recently completed a consulting project to reformulate MSN’s value proposition and articulate its market position within the financial services advertising community. Gramercy Institute also completed an in-depth research project investigating the motivations and intensions of the financial CMO. About Bill Wreaks Mr. Wreaks is a veteran of the financial advertising and media industry. Prior to the formation of The Wreaks Media Group, he served many years with Omnicom’s Doremus Advertising, the largest financial advertising agency in the world, boasting six offices in five countries. There, Wreaks rose through the company to eventually become Managing Director of Doremus’ global media division, DMG. Doremus clients included Deutsche Bank, Morgan Stanley, JP MorganChase, Lehman Brothers, Citigroup, ITT Industries, Credit Suisse and others. Wreaks was an early pioneer and advocate of digital media and he continues to champion the adoption of digital media and Web 2.0 initiatives within the financial marketing community. Prior to his appointment to lead Doremus’ media group, Wreaks served as Doremus’ VP of e-Business. His group was charged designing Doremus’ “e-strategy” and with ushering the company’s 100-year old heritage into the digital age to embrace “then-alternative” forms of media. While at Doremus he launched “Wall Street Net” and launched the media commentary site “MediaPOV.” Mr. Wreaks was elected and served as President of The Financial Communications Society in 2003 and again in 2004. He served on the Board of Directors of this organization from 1999 to 2006. The FCS is a non-profit, 225-member organization based in New York and was founded in 1967. Wreaks is a frequent interview subject on the marketing and media circuit. An interview with Wreaks and five other leading publishing executives was recently featured as the cover story issue of Folio Magazine. Mr. Wreaks’ advertising and media work and insights have appeared in publications such as the Wall Street Journal, The New York Times, USA Today, IDD, B-to-B Magazine, Folio, Advertising Age and American Banker. He has presented to numerous professional groups regarding financial advertising and media subjects. Wreaks has toured the United States on the Advanced Marketing Faculty for a network of over 1100 advertising agencies, speaking on a variety of digital media topics. He has addressed the “Ad-tech” conference in New York and has spoken at Source Media’s Financial Marketing Symposium. Annually, for the past five years, he has addressed the Financial Communications Forum in both Boston and in Chicago. He is also a regular financial marketing panel moderator at financial marketing panel discussions. Wreaks earned an MBA in International Business from the Katz Graduate School of Business at the University of Pittsburgh. This full-time program was conducted in the US, Prague, Milan, and Paris. He earned his undergraduate degree from The School of Commerce, Economics and Politics at Washington & Lee University. He is a graduate of South Kent School. Mr. Wreaks sits on The Board of Trustees of South Kent School and he is a member of the Board of Directors of the New York City Marble Cemetery.

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